Practical writing
for people in trades.
How to find leads, get found on Google, fix your website, and pick the right marketing help. Written by a former foreman who's also done the sales side of the job.
A step-by-step workflow for finding real decision-makers — not tenants, not property managers — using free county records and a basic view of what a parking lot actually looks like.
Read the post →Why almost every trade-focused marketing agency pushes a 12-month retainer — and why the model fails most contractors I've worked with. Honest take from someone who's been on both sides of the pitch.
Read the post →If your site has traffic but no calls, one of these five things is almost always the problem. Fixes you can do yourself in an afternoon, plus what to hand off.
Read the post →Your Google Business Profile is probably the single biggest source of local leads you're missing out on. Here's how to fix it in one afternoon — the same workflow I use when I run a GBP Rescue.
Read the post →Before you spend money on marketing, spend an hour understanding the five guys bidding against you. Here's how — pricing, reviews, Google rankings, and where they're weak.
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